This was most certainly a collaboration for one of Bernstein-Rein (my day job)'s clients, with Creative Director Krista Masilionis, Art Director Nathaniel Cooper, and Copywriter Brent Anderson pulling much of the weight. It was a team effort, and I think it's a good example of trying to elevate the design of a relatively large retailer, in practical ways. This was all created for the launch of the company breaking into the prestige cosmetics game, on top of their salon products.